Link Building Overview: -  Link building is the key to your online marketing success. Link building will increase relevant traffic by raising your search engine rankings and building page rank. We will provide you with the tools to help build your online presence.


An effective method to increase Link Popularity, an important parameter used by Search Engines to rank web pages. The logic behind it is rather simple: if your site is popular, it must be good (after all no one wants to link up with a poor site), and therefore, deserves better ranking. Although the major benefit of Link Building is to increase the rankings of a web page on Search Engines for different keywords, Link Building also helps enhance brand presence, increase direct traffic and help in deep indexing of a website.

Link building is not about search engine optimisation, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.

Link Building which is simply exchanging links with other companies in similar industries (not your direct competition). Link building is very important because each incoming link to your website acts like a referral and Search Engines love referrals! We have to ensure that we link with the right type of websites, i.e. Good quality with a good Google PR.

From reciprocal link building to one-way permanent, relevant links. Our Link Popularity Enhancement will drive targeted traffic to your website.

Understanding Relevant Linking:-  More and more Search Engines, including major ones like Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as 'Link Popularity' to determine how important your site is in order to rank it high. Consequently, web site optimization, no matter how nicely it is done, needs supplemental support to help you rank better. A large number of relevant incoming links can help your website considerably in getting high SERP ranking.

Our advanced relevant link building service is more than simply getting links to your site; it works hand in hand with our SEO services to increase your search engine rankings. At the present moment, for your SEO campaign to be effective your web site must have other websites with relevant content linking to it.

We only do Link Exchange with relevant website since it is been observed online that websites with having links from relevant theme pages rank well in comparison to other websites having thousands of links from irrelevant or Link Farms.

Link Development is one of the most important aspect of Search Engine Optimization Campaigns. A Website with having Large Number of quality links increase its importance over search engines and this helps them in getting static ranking over optimized keyword.

Our team of Link Building specialists is equipped to provide complete Link Building support that includes everything from Non-Reciprocal Linking to Competition BackLink Evaluation and Link Building Campaigns.


Quality Guidelines: - Link building isn't about randomly linking your web page to a number of other web pages to improve PageRank. Far from it, Link Building requires very careful analysis of search engine response and relevancy and quality of the links.

Listed below are some of the quality guidelines which should be considered while acquiring links from other websites:-

  •  Links should come from genuine websites getting good traffic so as to send human visitors
  •  Links should be from industry-relevant pages but can be from complimentary audience and services
  • Preferably securing ‘unidirectional’ or only-Incoming (non-reciprocal) links
  • Links should have relevant “Keywords” in the Anchor Text
  • Links should be from pages preferably having a PageRank of 2+
  • Links should not be through a “redirect” script
  • Links should not be through a JavaScript
  • Links should not be from ‘framed’ pages
  • Links should not be embedded within a ‘flash’
  • Link pages should not be excluded in the site’s robots.txt
  • Link pages should not be excluded by a Robots Tag
  • Links secured from the site owners should not be on a paid or time-bound basis to ensure longevity
  • Links should be spread over different domains
  • Email spam should not be used to solicit links. Any email sent to request a link should conform to the CAN-SPAM act.
  • Links should not be from Link Farms
  • Links should not be from FFA (Free-For-All) link networks
  • Links should not be from Blogs and Blogspots
  • Links should not be from pornographic and other sites containing offensive content
  • Different incoming links should point to different pages of your website


Link Building Methodology: - Link Popularity Building can be used alone or in conjunction with any of the other search engine optimization services we offer. Increasing the links to your site will usually increase your rankings within the major search engines.

In search engine optimization, “off page” factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.

A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives. To start you must have good content on your site. You should also publish outbound links that your site users will find valuable. Finally, you should have a target list of external sites from which you can request links.
Linking strategy is not a trick as many get rich quick merchants would have you believe. Links for the sake of links have no value whatsoever. Indeed, they can damage your rankings. So forget about link farms and other such nonsense. A small number of inbound links from great, relevant sites will be much more valuable than many links from low-traffic, irrelevant sites.
Good inbound links can always move your page up the ranking ladder and act as new entry points to your site. The best way to carry link building is by obtaining natural links pointing to your site from a variety of related websites, some .org's and .edu's, and from other trusted authority sites.
An effective linking methodology can move your site up from the minor leagues to the premier division.
Some of the popular Link Building Methods are listed below -

  • Link from non commercial sites - Links from .edu and .org websites are good for increasing your site's rankings and are more important than ever.
  • Article Links - Links from the author by-line or within the article that point back to your site will positively affect your rankings.
  • Avoid Link Farms - Link farms are sites that exist solely to link to other web sites.
  • Post messages on forums - Post messages on related forums , make sure they are readable by search engine, while some of them have no-index attribute on their page.
  • Article Links - Links from the author by-line or within the article that point back to your site will positively affect your rankings.
Publish Press Releases - Publish any new event or newly introduced service/product in press releases directories.
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