Search has changed a lot since 2006. Our principles haven't.
Link Popularity Pro started in the early days of search, when "link popularity" was the secret to ranking on Google. Today we help businesses win across Google, maps and AI assistants, with the same commitment to doing it the right way.
Our story
We launched Link Popularity Pro in 2006 to help website owners build the links that search engines rewarded. Over two decades we watched the industry chase shortcuts (link exchanges, directories, paid links) and watched Google shut each one down.
The lesson stuck: the only SEO that lasts is SEO that would still make sense if search engines didn't exist. Useful pages, a fast and accessible site, and a reputation that other people talk about.
In 2026 we relaunched Link Popularity Pro as a senior-led SEO practice for growth-stage and mid-market companies. It brings enterprise-grade strategy to companies that want senior leadership without building a large in-house team, and it now covers AI search alongside Google.
Who you'll work with
Every account is led by our founder, a growth and marketing executive with 25 years in digital marketing, much of it leading SEO, analytics, CRM, content and experimentation teams at large, highly competitive consumer and B2B brands. He sets your strategy, reviews the work and is on your calls.
Execution is handled by a vetted network of specialists in technical SEO, content, local SEO and digital PR. That model keeps quality high and costs reasonable, and you always have one accountable point of contact.
Our principles
- Strategy before tacticsWe start with your business goals and work backward to keywords and links.
- White-hat, alwaysNo PBNs, paid links, link exchanges, fake reviews or anything else that puts your domain at risk.
- Radical transparencyYou see every change, every piece of content and every link, with URLs and dates.
- Measure what mattersLeads, calls and revenue come first. Rankings and traffic are leading indicators.
- Earn the next monthMonth-to-month after 90 days. We keep clients by producing results, not contracts.
- Honest adviceIf SEO isn't the right channel for you yet, we'll tell you.
Some things we'll never sell you
Guaranteed #1 rankings
Nobody controls Google. Anyone who guarantees a #1 spot is selling something risky, or something meaningless.
Links by the thousand
Bulk link packages, directory blasts and link networks are how sites get penalized. We earn links one at a time.
Reports without results
Pretty charts don't pay the bills. Our reports tie work to leads and revenue, and to next month's priorities.
Not sure where to start? Get a free SEO & AI-visibility snapshot.
Tell us your website and your goals. Within two business days you'll get a short, plain-English review of your biggest ranking opportunities, quick wins and a recommended plan. No obligation, no hard sell.