Free SEO tools & link value calculator
The free tools we use every day, plus a calculator to estimate what better rankings and earned links could be worth to your business.
Organic growth value calculator
Estimate the monthly revenue from improving your organic search traffic. Adjust the inputs to match your business.
- New visitors / month
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- New leads / month
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- New customers / month
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- Return on investment
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Free SEO tools every business should use
No sign-up walls, no affiliate links. These are the free tools that matter most.
Google Search Console
See how Google crawls, indexes and ranks your site, and which queries bring clicks. Set this up first.
Open tool ↗Bing Webmaster Tools
Bing data also feeds Microsoft Copilot and other AI tools. Includes free site scans and backlink data.
Open tool ↗PageSpeed Insights
Core Web Vitals and speed recommendations for mobile and desktop, from real-user data.
Open tool ↗Rich Results Test
Check that your structured data (schema) is valid and eligible for rich results.
Open tool ↗Google Business Profile
Claim and manage the listing that powers your map-pack presence and local AI answers.
Open tool ↗Google Trends
Compare search interest over time and by region to validate topics and seasonality.
Open tool ↗Schema.org Validator
Validate any structured data markup, not just the types Google supports.
Open tool ↗Google Analytics 4
Track organic traffic, conversions, and referrals from AI assistants like ChatGPT and Perplexity.
Open tool ↗Not sure where to start? Get a free SEO & AI-visibility snapshot.
Tell us your website and your goals. Within two business days you'll get a short, plain-English review of your biggest ranking opportunities, quick wins and a recommended plan. No obligation, no hard sell.